Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. You take a motif, you merge and change and take ownership of it. SH: I dont know. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. According to her, hard work and dedication always pay off. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Men dont think they need to take of their skin but its just dirt and must be cleaned up! Every moment of weakness I encounter, I step back and give time to myself to reflect. Correct me if I am wrong. We never think ahead of ourselves; we take one step a time. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. We have done some of the biggest homes in Pakistan. SM: We are too young; just two and half years into it. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. We followed our instincts and they were spot on. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . 30 (2019) Area served. A: How organised is the fashion industry? SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. quite shameful designs that 99% people in the country cannot wear, and cannot afford. She was in a relationship with a man named Ismail Khan. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Facebook gives people the power to. It has become her family and where she draws her strength from. SH: And a very exciting one. Be proud to be brown! It was that low moment in her life when she stumbled upon yoga and her life completely changed. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 We outgrew them. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. The onus is on us. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Sadruddin Hashwani is a Pakistani entrepreneur. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Safinaz is married to Sana's brother. Some of the teachers that taught me are still there and they are my mentors, she says. Its exhausting! Being human, she obviously gets tired and drained out. Sana has 1 job listed on their profile. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. "It does, but you have to rise above it," responds Safinaz. After Shaguftas children got older, she switched back to a full time job. Welcome to ''Sana hashwani'' official Facebook Fan page. We have invested heavily in our brand and we have to think where the brand will be when we are not there. SH: Contained maybe; but it is a big business. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. Design schools are another phenomenon; they are very good resources to find designers. Being a mother is hard work. What is important for her is to strive for progress and not perfection. A: So it is contained? Sometimes getting it all done is really hard. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. She is what she is today because of her mother. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Fashion is one of the few thriving businesses in Pakistan. And be the first to get updates on discounts, contests, products & promotions! The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She feels the older she gets, the more she needs to give herself a break and relax. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Her strength and support is the reason behind the success of each and everyone in my family. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. For example, our new muslin line is only distributed through our stores. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Among other things, her daily to-do lists also have son time during which she focuses just on her son. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. The ministry set trade schools in the right areas, where eager girls would come to learn. Sana has managed to sail through, learn a lot and its been an amazing journey so far. In fact every day there are moments of weakness. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. She unwinds with TV shows, reads books, and hangs out with friends and family. Sana Hashwani. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Thoroughly enjoyed reading this interview. ", Sana says, "I am just excited by the whole thing. Life before Sana Safinaz was good but Sana is thankful for being here. SH: The growth is so tremendous, you cant think about any other business. Lawn is a phenomenon unique to Pakistan. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. If we are careless as an industry, the impact is huge. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. But 27 years cant all be smooth sailing. Save my name, email, and website in this browser for the next time I comment. Now, Paperazzi is on its 160th issue and the pressure is on. Im constantly evolving. I consider myself a work in progress. Sanas journey began as a student in New York. In those days, if you worked, you were sad. In fact, were looking forward to it! Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Why are you asking a racist, I want to ask her?". I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Now its a new world, and hundreds of designs and motifs come off the internet. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . They both broke up in 2020. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Text Us @ 9095 (For Residents Of Pakistan Only). I am really excited by design because right now you have these tremendous school of kids coming out. A: How does your interiors business fit in? Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. You need to keep focusing on taking it forward. I design lawn entirely on my own. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. We provide you with the latest breaking news and videos straight from the entertainment industry. Join Facebook to connect with Sana Hashwani and others you may know. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. I had a lot of issues with the pregnancy. A: How did you start? SM: Retail is only as good as your team is. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. She has a basic skin regime that she follows daily. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. Life does give you chances, there are several paths. Despite all her achievements, Shagufta is no stranger to self-doubt. The fine-line comes when the design is copyrighted or if you use the design of a living artist. It has a huge filter down effect. In our society a lot of women depend on their families for little things that provide them happiness. "One of the recipes for success is failure as well," Sana is honest to admit. May be they will in future. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. A: How do you escape this? But were from the first generation of fashion designers and we have outgrown the third generation. Tomorrow is my daughters 7th birthday and the first day of a fashion week. SH: We will; with prt and lawn we have already done it. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Good for them. We design and run bridal entirely on our own. This is what inspires us the most. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. SH: Its the nature of the business. Women unnecessarily make themselves go through the guilt of not doing enough. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. SH: It made us a household name. You need a strong and independent team with retail knowledge. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. We broke into different avenues and levels which is why we sustained our position.". Elitist, and Impractical and expensive for the average woman. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, We started retail, not knowing a thing about it. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. The day they published their 100th issue was a major miracle moment for her. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. I have now decided that the answer to this problem is sleeping less! [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. When youre younger, little things seem big. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. I remember I worked from day 1. March 24, 2020. But after becoming a mother my perception of life has changed. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Wow, never heard that one before. However, she is quick in dealing with them. A whole campaign was organized around the 100th issue which became a huge social media success. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. You can never rest with retail. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. She had learnt her lesson. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Again it was not a big vision; we said lets start this and see where it goes. Abroad retail is massive. You have entered an incorrect email address! Every day there is a new challenge and a new way to problem solving.". Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. When you have that kind of commitment, your product is naturally much better. Working for them has been one of the best decisions I ever made.. To handle the business aspect, we are hiring professionals to push it forward. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Sana Hashwani has recently returned from the United Kingdom. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. News Desk. Worrying about what others are doing will never take you anywhere, Sehr proclaims. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Now, the only important thing for girls is not just looking good and getting married. "We have great resources, a great CEO, a great fashion head. We are a tiny business, for me it felt super uber cool to have my name up there. Abroad, when a designer retires, the design house goes and finds the next top designer. You have to keep on innovating," Safinaz says with absolute clarity. The business of fashion has become tremendously exciting because its highly challenging. @thuglife No. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. SM: We dont want to be the face of SANA SAFINAZ. The . It was like climbing a mountain. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Binas Miracle Moment was the first time she saw her name on a billboard. So, if I was racist, the impact is massive. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? She would go round and round the roundabout to see it. Elite people with excellent financial resources making products for elite. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. ", "It excites us, we love it," Sana is quick to respond. They took the concept of designer lawn to another level. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Once we reached our 100th issue we knew that we were in control and we could do this..
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